Budtending 101: A Crash Course In Giving Advice To Cannabis Consumers
How many times have you walked into a dispensary and asked a budtender for some strain advice only to find that they have absolutely no idea what they’re talking about? If it’s happened even once, that’s once too many. After all- you wouldn’t let a doctor get away with prescribing you a hammer for migraine problems, would you?
The same principle applies to the cannabis industry’s most customer-oriented position, the men and women with all of the face time and (hopefully) all of the knowledge: the budtender.
Patients will spend nearly all of their time inside a dispensary interacting with just one person, which is why budtenders need to take their position of trust seriously. Every single person can react differently to certain strains, consumption methods, and quantities of THC. This is why it’s important to understand the consumer’s experience and what they’re looking to get out of their highs.
A blunt above the rest
The best budtenders are not only passionate about their roles, but also the products. To become an expert as a sole point-of-purchase professional, budtenders must be intimately knowledgeable in three key areas:
Know your products
In the marijuana industry, everything starts from seed and grows from there- both literally and figuratively. If you want to be at the top of your game (and you should be) in order to help your customers find the right strain for their individual tastes, you should be able to recite your top-sellers, their genetics (parent strains), and characteristics unique to those specific strains without skipping a beat.
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